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Unilever Sheds Culver Specialty Brands

Goodbye to Mrs. Dash, Molly McButter and Static Guard.

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By: TOM BRANNA

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Unilever has signed a definitive agreement with B&G Foods to sell its Culver Specialty Brands division, which includes Mrs. Dash seasoning blends, Molly McButter flavored sprinkles, Sugar Twin sugar substitute, Bakers Joy baking spray and Static Guard branded anti-static spray in the US and Canada, for $325 million in cash. Culver Specialty Brands, which came to Unilever with acquisition of The Alberto Culver Company, generated revenue of approximately $90 million for the twelve months...

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